Pinterest has become increasingly important for businesses, especially B2B companies. How can they effectively use this social media network to their advantage?
It is estimated that over 60% of the top 500 brands use Pinterest. Therefore, it is important for businesses to get involved and create valuable pins for their target audience. This article provides some useful tips on how to use Pinterest for business.
More and more businesses are turning to Pinterest to promote their products and services. Why? Because Pinterest is an incredibly powerful platform with a massive reach. There are over 200 million monthly active users on Pinterest, and over 2 million businesses are already using the platform.
What is Pinterest?
Pinterest is a visual bookmarking site where users can share pictures and pin them to boards. The site was founded in 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. In 2013, Pinterest was acquired by Google and became part of its advertising division.
Pinterest is an online pinboard-style website where people share their interests and favorite things. People create virtual “Pinboards” to collect images they want to remember and save, organize them into collections, and follow other users.
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If you’re not already using Pinterest for your business, you’re missing out on a huge opportunity to reach new customers and grow your brand. Here’s why you should start using Pinterest for your business:
- People use Pinterest to plan purchases: 97% of Pinners say they’ve used Pinterest to make purchase decisions, and 93% say they’ve made a purchase based on something they saw on Pinterest (Source: Business Insider). This makes sense when you consider that people use Pinterest to discover new products, get ideas, and find inspiration.
- You can reach a massive audience: As we mentioned, there are over 200 million monthly active users on Pinterest. That’s a lot of potential customers! And because people use Pinterest to plan purchases, you can be sure that many of them will be interested in what you have to offer.
- People spend a lot of money on Pinterest: The average order value for a sale originating from Pinterest is $50 (source: Curalate). This is higher than any other social media platform, including Facebook ($40) and Twitter ($30). This means that if you can get people to click through from Pinterest to your website or shop, you’re more likely to make a sale than if they came from any other social media platform.
- You can target your audience specifically: You can target people based on their interests, what they’ve pinned in the past, or even their specific location. This means that you can be sure that your ads are being seen by people who are most likely to be interested in what you have to offer—and more likely to convert into customers.
- You can track your results: Unlike some other social media platforms, it’s easy to track your results on Pinterest. With analytics built right into the platform, you can see how many people are viewing and interacting with your pins, how much traffic you’re driving back to your website, and how much sales revenue you’re generating from Pinterest—all in real-time. This makes it easy to track your ROI and adjust your marketing strategy accordingly.
How to set up a Pinterest account?
- The first step is to create a business account. To do this, visit www.pinterest.com and click on the “Create a business account” button. You’ll be asked to provide some basic information about your business, including your name, website, and a brief description.
- Once you’ve created your account, it’s time to start pinning! To do this, simply hover over an image that you want to save and click on the “Pin it” button. You can also upload your own images by clicking on the “Upload a pin” button.
- Once you’ve started pinning, you can organize your pins into boards. To do this, click on the “Boards” tab and then click on the “Create a board” button. Give your board a name and a description, then start adding pins to it!
- You can also follow other users and businesses on Pinterest. To do this, hover over an image of someone you want to follow and click on the “Follow” button. Alternatively, you can visit someone’s profile and click on the “Follow all boards” button.
- Finally, don’t forget to promote your Pinterest account on your other social media platforms and website! You can find your Pinterest URL by clicking on the settings icon (the gear icon) in the top right corner of the screen and then clicking on “Edit Profile.”
How to optimize your Pinterest profile?
Your profile is one of the first places new visitors will go to learn more about you and your business. So it’s important to make sure it’s optimized to help you win new followers. Here are a few tips:
- Choose a beautiful profile photo that represents your brand
- Write a compelling bio that tells visitors what you do and why they should follow you
- Showcase your best pins in your profile section
- Connect your website to your profile so visitors can easily learn more about you
How to create pins that get noticed?
Here are some tips on how to create pins that get noticed:
- Use high-quality images: Choosing the right image is essential for creating an image pin that stands out. Be sure to use high-quality, eye-catching images that are relevant to the topic of your pin.
- Use descriptive text: In addition to a great image, you’ll also want to include descriptive text in your pin. This will help pique people’s interests and let them know what your pin is all about.
- Use keywords: Be sure to include relevant keywords in your pin so that people can easily find them when they’re searching for topics related to your pin.
- Pin often: The more pins you have, the more likely people are to notice them. Aim to pin several times a day, and be sure to mix up the types of pins you share (e.g., images, videos, infographics, etc.).
How to use Pinterest for Business for better reach and sales?
How to use hashtags on Pinterest?
If you want to get more followers on Pinterest, one of the best things you can do is use hashtags. Hashtags are a great way to help your pins get found by people who are searching for specific topics.
To use hashtags on Pinterest, simply add them to the end of your pin descriptions. For example, if you’re sharing a recipe for chocolate chip cookies, you might use the hashtags #cookies #chocolatechipcookies #dessert.
Remember to keep your hashtags relevant to your pin and don’t go overboard – using too many hashtags can actually make it harder for people to find your pins. A good rule of thumb is to use no more than 5 hashtags per pin.
How to find and follow other users?
Users can be found and followed using the search bar located at the top of every page. Entering a keyword in the search bar will bring up a list of users who have used that keyword in their profile, as well as results for boards, pins, and topics related to the keyword.
To find and follow other users:
- Enter a keyword in the search bar.
- Click on the ‘users’ tab in the search results.
- Browse through the list of users and click “Follow” next to the ones you’d like to follow.
How to join group boards?
Joining a group board is a great way to get your pins seen by more people, and to get more followers on Pinterest. But how do you go about finding and joining group boards?
Here are some tips:
- Use a search engine to find group boards in your niche. For example, if you’re in the fashion niche, you can search for “fashion group boards” or “style group boards.”
- Once you find some potential group boards, visit the board and read the description to see if it’s a good fit for you. For example, some group boards may require that you only pin original content, while others may allow you to repin other pins as well.
- If you decide to join a particular group board, make sure to follow the instructions in the description (usually there will be a link to an application form).
- Once you’re accepted into the group board, start sharing high-quality pins that are relevant to the board’s theme. This will help you get more followers on Pinterest, and it will also please the other members of the board.
How to use Pinterest ads?
To get more followers on Pinterest, you can use ads. Ads are a great way to reach new people who are interested in what you have to say.
You can use ads to promote your pins, boards, or even your website.
Ads can be targeted to specific interests and demographics, so you can reach the people who are most likely to be interested in what you have to say.
You can also use ads to boost the visibility of your pins and boards, so they appear more often in search results and in the feeds of people who follow you.
How to measure your Pinterest success?
Measuring your Pinterest success can be tricky because there are a lot of factors to consider. But, if you want to get serious about growing your audience and reach on Pinterest, it’s important to track your progress. Luckily, there are a few key metrics you can use to gauge your success.
- Number of followers: This is the most obvious metric, and it’s a good way to get a general sense of your growth. Just be aware that follower count isn’t everything. It’s possible to have a lot of followers but still not reach many people with your pins.
- Repins: This metric is more valuable than follower count because it shows how popular your pins are and how much engagement they’re getting. A repin means that someone has saved your pin to one of their own boards, which gives you exposure to their followers as well. To see your repin count for each pin, go to the “Stats” tab on Pinterest and click on any of your pins.
- Reach: Reach is the number of people who have seen your pins in the last 30 days. This metric is important because it shows you how many people are actually seeing and engaging with your content. To see your reach for each pin, go to the “Stats” tab on Pinterest and click on any of your pins.
- Engagement: Engagement is the number of likes, comments, and repins a pin gets divided by the number of times it’s been seen (reach). This metric will give you an idea of how well each of your pins is performing relative to others. To calculate engagement, just divide the number of likes, comments, and repins by the reach for each pin. Then, compare the engagement rate for each pin side-by-side to see which ones are performing best.
Tips for growing your Pinterest following
There are a few simple things you can do to start growing your Pinterest following:
- Use quality images: Choose clear, sharp images that are easy to see.
- Optimize your pins for search: Use keywords in your pin descriptions to help people find your content.
- Pin often: The more pins you have, the more likely people are to find and follow you.
- Repin other people’s content: Interacting with other users is a great way to get noticed and build relationships.
- Follow other users: Following other users is a good way to get started and find new content to repin.
Final words on Pinterest on Business:
There are millions of active pinners around the world who visit the site daily to discover ideas for their homes and businesses. Many brands have been using Pinterest effectively to boost brand awareness, engage their audience, and increase sales.
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